• dr Marcin J. Piątkowski, Assistant Professor

    Academic bacgraund

    • PhD in Economics (field: economics), Krakow University of Economics, Faculty of Economics and International Relations
    • Certified Academic Tutor (Level I), Collegium Wratislaviense
    • Graduate of the Centre for Pedagogical Development for Assistants of the Krakow University of Economics
    • Master’s Degree in Economics, Krakow University of Economics, Faculty of Economics and International Relations

    Scientific awards

    • Bronze Cross of Merit for contributions to the development of science, awarded by decision of the President of the Republic of Poland (2019)
    • Medal of the National Education Commission for distinguished service to education and upbringing, awarded by decision of the Minister of Education and Science (2021)
    • KUE Rector’s Award 2nd Class for Individual Teaching Achievements (2022)
    • KUE Rector’s Award 3rd Class for Individual Teaching Achievements (2020, 2021, 2023, 2024, 2025)
    • KUE Rector’s Award 1st Class for Team Scientific Achievements (2016)
    • KUE Rector’s Award 2nd Class for Team Scientific Achievements (2012, 2014, 2015)
    • KUE Rector’s Award 3rd Class for Individual Scientific Achievements (2011, 2012, 2013, 2014)
    • KUE Rector’s Award 2nd Class for for individual organizational achievements (2023)
    • KUE Rector’s Award 3rd Class for Individual Organizational Achievements (2022, 2024)
    • KUE Rector’s Award 2nd Class for for Team Organizational Achievements (2022, 2023)

    Professional positions

    • Member of the Institute Council, Institute of Economics, Cracow University of Economics (term: 2021–2024)
    • Member of the Institute Teaching Team for the programme Entrepreneurship and Innovation in the Economy, Institute of Economics, Cracow University of Economics (terms: 2021–2024, 2024–2027)
    • Expert in national and regional operational programmes of European funds (2014–2020, 2021–2027)
    • Expert in Entrepreneurship (economic development and labour market adaptation) in the Kraków Metropolis (2022)
    • Project Coordinator of “Science-Up” (MEiN/2023/DPI/2325) and “Science-Up 2” (MNiSW/2024/DPI/180) for young researchers
    • National Expert, PolandSkills competition, area: Entrepreneurship and Business Development (2023)
    • Member of the Regional Committee of the Entrepreneurship Olympiad, Cracow University of Economics (since 2009)
    • Faculty Advisor of the Student Research Club of Entrepreneurship and Innovation (since 2020)
    • Expert in the Ministry of Labour and Social Policy programme “Support at the Start” promoting entrepreneurship (2014–2016)
    • Research Intern at Comarch S.A. and project implementer: “Development of a study on the level of cooperation between partner companies and the producer and their development paths based on Comarch’s product offer for the SME sector”, within the programme “MTTI – Model Programme for Competence Exchange in Business Management and Supporting IT Systems” (2011)
    • Reviewer for international scientific journals, including:
      Post-Communist Economies (1463-1377),
      Sustainability (2071-1050),
      Processes (2227-9717),
      Economies (2227-7099),
      Journal of Open Innovation: Technology, Market, and Complexity (2199-8531),
      Central European Management Journal (2658-0845),
      Studies of the Industrial Geography Commission of the Polish Geographical Society (2080-1653),
      Financial Internet Quarterly (2719-3454),
      Entrepreneurship – Education (2083-3296).

    Principal Investigator of Individual Research Projects

    • “Information Technologies as a Tool for Building the Competitive Advantage of Enterprises”(2018–2019); orginal title: „Technologie informatyczne jako narzędzie budowania przewagi konkurencyjnej przedsiębiorstwa”
    • “The Use of Modern Forms of Promotion in Enterprises” (2017–2018); orginal title: „Wykorzystanie nowoczesnych form promocji w przedsiębiorstwach”
    • “Investment Activity of Enterprises as a Determinant of Their Development” (2016–2017); orginal title: „Działalność inwestycyjna przedsiębiorstw jako determinanta ich rozwoju”
    • “Financing Innovative Activities of Enterprises from European Union Funds” (2015–2016); orginal title: „Finansowanie działalności innowacyjnej przedsiębiorstw z funduszy unijnych” 
    • “Financing the Development and Competitiveness of Enterprises” (2014–2015); orginal title: „Finansowanie rozwoju i konkurencyjności przedsiębiorstw”
    • “The Role of Clusters and Cluster Initiatives in Enterprise Development” (2012–2013); orginal title: „Znaczenie klastrów i inicjatyw klastrowych w rozwoju przedsiębiorstw”
    • “Factors Strengthening the Competitive Position and Development of Enterprises” (2011–2012); orginal title: „Czynniki wzmacniające pozycję konkurencyjną i rozwój przedsiębiorstw”

    Co-organiser of Scientific Conferences:

    • University of Naples „Parthenope” (Italy) – 2024
    • University of Rome „Tor Vergata” (Italy) – 2022, 2023
    • University of Dubrovnik (Croatia) – 2022
    • University of Valencia (Spain) – 2017, 2022
    • University of Malaga (Spain) – 2017, 2018, 2022
    • University of Alicante (Spain) – 2019
    • University College London (Great Britain) – 2018
    • University of the Balearic Islands (Spain) – 2018
    • Pablo de Olavide University (Sevilla, Spain) – 2014
    • Higher Institute of Business and Labour Sciences – ISCTE (Lisbon, Portugal) – 2009

    Memberships

    • European Academy of Management (EURAM) – from 2021
    • The Polish Economic Society/Polskie Towarzystwo Ekonomiczne (PTE Oddział Kraków) – from 2024

    Cooperation with Business Practice and Business Support Institutions:

    • Cisco Systems Poland Sp. z o.o.
    • Comarch S.A.
    • Kraków Technology Park (Krakowski Park Technologiczny)
    • Małopolska Centre for Entrepreneurship (Małopolskie Centrum Przedsiębiorczości)
    • Foundation of the Krakow University of Economics
    • Małopolska Social Economy Fund Foundation
    • CTTM Technology Park Sp. z o.o.
    • Foundation for the Promotion and Accreditation of Economic Programmes
    • Student Projects Foundation

    Research interests:

    • Entrepreneurship and innovation in the economy
    • Determinants and development strategies of enterprises
    • Competitiveness of enterprises and the SME sector
    • The impact of new technologies on the economy
    • Marketing communication and customer relations
    • Digital economy and Industry 4.0
    • FinTech and mobile applications
    • Digital technologies and e-commerce
    • Consumer behaviour and generational differences
    • Investment activities of enterprises
    • Sectoral, regional and international analyses
    • European funds and EU cohesion policy

    Courses taught (currently):

    • Contemporary Entrepreneurship
    • Business Idea Development
    • Fundamentals of Entrepreneurship
    • Digital EconomyFinTech and Digital Technologies
    • European Funds in BusinessTutorials (Multidisciplinary Individual Educational Path – CUE Honours Programme “WISE”)
    • Individual Diploma Seminars

    Courses taught (previously):

    • E-business
    • Management of Small and Medium-Sized Enterprises
    • Fundamentals of Entrepreneurship and Innovation
    • European Union Cohesion PolicyFundamentals of Organization and Management
    • Development of Management
    • Entrepreneurship Support Techniques
    • Pricing Decisions in Small and Medium-Sized Enterprises