{"id":759,"date":"2026-05-25T16:29:17","date_gmt":"2026-05-25T14:29:17","guid":{"rendered":"https:\/\/ie.uek.krakow.pl\/kpii\/?post_type=employee&#038;p=759"},"modified":"2026-05-25T16:29:39","modified_gmt":"2026-05-25T14:29:39","slug":"marcin-j-piatkowski","status":"publish","type":"employee","link":"https:\/\/ie.uek.krakow.pl\/kpii\/en\/employee\/marcin-j-piatkowski\/","title":{"rendered":"Marcin J. Pi\u0105tkowski"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Academic bacgraund<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PhD in Economics (field: economics), Krakow University of Economics, Faculty of Economics and International Relations<\/li>\n\n\n\n<li>Certified Academic Tutor (Level I), Collegium Wratislaviense<\/li>\n\n\n\n<li>Graduate of the Centre for Pedagogical Development for Assistants of the Krakow University of Economics<\/li>\n\n\n\n<li>Master\u2019s Degree in Economics, Krakow University of Economics, Faculty of Economics and International Relations<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scientific awards<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bronze Cross of Merit for contributions to the development of science, awarded by decision of the President of the Republic of Poland (2019)<\/li>\n\n\n\n<li>Medal of the National Education Commission for distinguished service to education and upbringing, awarded by decision of the Minister of Education and Science (2021)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 2nd Class for Individual Teaching Achievements (2022)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 3rd Class for Individual Teaching Achievements (2020, 2021, 2023, 2024, 2025)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 1st Class for Team Scientific Achievements (2016)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 2nd Class for Team Scientific Achievements (2012, 2014, 2015)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 3rd Class for Individual Scientific Achievements (2011, 2012, 2013, 2014)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 2nd Class for for individual organizational achievements <em>(2023)<\/em><\/li>\n\n\n\n<li>KUE Rector\u2019s Award 3rd Class for Individual Organizational Achievements (2022, 2024)<\/li>\n\n\n\n<li>KUE Rector\u2019s Award 2nd Class for for Team Organizational Achievements (2022, 2023)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Professional<em>\u00a0<\/em>positions<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Member of the Institute Council, Institute of Economics, Cracow University of Economics <em>(term: 2021\u20132024)<\/em><\/li>\n\n\n\n<li>Member of the Institute Teaching Team for the programme <em>Entrepreneurship and Innovation in the Economy<\/em>, Institute of Economics, Cracow University of Economics <em>(terms: 2021\u20132024, 2024\u20132027)<\/em><\/li>\n\n\n\n<li>Expert in national and regional operational programmes of European funds <em>(2014\u20132020, 2021\u20132027)<\/em><\/li>\n\n\n\n<li>Expert in Entrepreneurship (economic development and labour market adaptation) in the Krak\u00f3w Metropolis <em>(2022)<\/em><\/li>\n\n\n\n<li>Project Coordinator of \u201cScience-Up\u201d <em>(MEiN\/2023\/DPI\/2325)<\/em> and \u201cScience-Up 2\u201d <em>(MNiSW\/2024\/DPI\/180)<\/em> for young researchers<\/li>\n\n\n\n<li>National Expert, <em>PolandSkills<\/em> competition, area: <em>Entrepreneurship and Business Development<\/em> <em>(2023)<\/em><\/li>\n\n\n\n<li>Member of the Regional Committee of the <em>Entrepreneurship Olympiad<\/em>, Cracow University of Economics <em>(since 2009)<\/em><\/li>\n\n\n\n<li>Faculty Advisor of the <em>Student Research Club of Entrepreneurship and Innovation<\/em> <em>(since 2020)<\/em><\/li>\n\n\n\n<li>Expert in the Ministry of Labour and Social Policy programme <em>\u201cSupport at the Start\u201d<\/em> promoting entrepreneurship <em>(2014\u20132016)<\/em><\/li>\n\n\n\n<li>Research Intern at Comarch S.A. and project implementer: <em>\u201cDevelopment of a study on the level of cooperation between partner companies and the producer and their development paths based on Comarch\u2019s product offer for the SME sector\u201d<\/em>, within the programme <em>\u201cMTTI \u2013 Model Programme for Competence Exchange in Business Management and Supporting IT Systems\u201d<\/em> <em>(2011)<\/em><\/li>\n\n\n\n<li>Reviewer for international scientific journals, including:<br><em>Post-Communist Economies<\/em> (1463-1377),<br><em>Sustainability<\/em> (2071-1050),<br><em>Processes<\/em> (2227-9717),<br><em>Economies<\/em> (2227-7099),<br><em>Journal of Open Innovation: Technology, Market, and Complexity<\/em> (2199-8531),<br><em>Central European Management Journal<\/em> (2658-0845),<br><em>Studies of the Industrial Geography Commission of the Polish Geographical Society<\/em> (2080-1653),<br><em>Financial Internet Quarterly<\/em> (2719-3454),<br><em>Entrepreneurship \u2013 Education<\/em> (2083-3296).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Principal Investigator of Individual Research Projects<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cInformation Technologies as a Tool for Building the Competitive Advantage of Enterprises\u201d(2018\u20132019); <em>orginal title: \u201eTechnologie informatyczne jako narz\u0119dzie budowania przewagi konkurencyjnej przedsi\u0119biorstwa<\/em>\u201d<\/li>\n\n\n\n<li>\u201cThe Use of Modern Forms of Promotion in Enterprises\u201d (2017\u20132018); <em>orginal title:<\/em> \u201eWykorzystanie nowoczesnych form promocji w\u00a0przedsi\u0119biorstwach\u201d<\/li>\n\n\n\n<li>\u201cInvestment Activity of Enterprises as a Determinant of Their Development\u201d (2016\u20132017); <em>orginal title:<\/em>  \u201eDzia\u0142alno\u015b\u0107 inwestycyjna przedsi\u0119biorstw jako determinanta ich rozwoju\u201d<\/li>\n\n\n\n<li>\u201cFinancing Innovative Activities of Enterprises from European Union Funds\u201d (2015\u20132016); <em>orginal title:<\/em> \u201eFinansowanie dzia\u0142alno\u015bci innowacyjnej przedsi\u0119biorstw z\u00a0funduszy unijnych\u201d\u00a0<\/li>\n\n\n\n<li>\u201cFinancing the Development and Competitiveness of Enterprises\u201d (2014\u20132015); <em>orginal title:<\/em> \u201eFinansowanie rozwoju i\u00a0konkurencyjno\u015bci przedsi\u0119biorstw\u201d<\/li>\n\n\n\n<li>\u201cThe Role of Clusters and Cluster Initiatives in Enterprise Development\u201d (2012\u20132013); <em>orginal title:<\/em> \u201eZnaczenie klastr\u00f3w i\u00a0inicjatyw klastrowych w\u00a0rozwoju przedsi\u0119biorstw\u201d<\/li>\n\n\n\n<li>\u201cFactors Strengthening the Competitive Position and Development of Enterprises\u201d (2011\u20132012); <em>orginal title:<\/em> \u201eCzynniki wzmacniaj\u0105ce pozycj\u0119 konkurencyjn\u0105 i rozw\u00f3j przedsi\u0119biorstw\u201d<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co-organiser of Scientific Conferences:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>University of Naples \u201eParthenope\u201d (Italy) \u2013 2024<\/li>\n\n\n\n<li>University of Rome \u201eTor Vergata\u201d (Italy) \u2013 2022, 2023<\/li>\n\n\n\n<li>University of Dubrovnik (Croatia) \u2013 2022<\/li>\n\n\n\n<li>University of Valencia (Spain) \u2013 2017, 2022<\/li>\n\n\n\n<li>University of Malaga (Spain) \u2013 2017, 2018, 2022<\/li>\n\n\n\n<li>University of Alicante (Spain) \u2013 2019<\/li>\n\n\n\n<li>University College London (Great Britain) \u2013 2018<\/li>\n\n\n\n<li>University of the Balearic Islands (Spain) \u2013 2018<\/li>\n\n\n\n<li>Pablo de Olavide University (Sevilla, Spain) \u2013 2014<\/li>\n\n\n\n<li>Higher Institute of Business and Labour Sciences \u2013 ISCTE (Lisbon, Portugal) \u2013 2009<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Memberships<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>European Academy of Management (EURAM) \u2013 from 2021<\/li>\n\n\n\n<li>The Polish Economic Society\/Polskie Towarzystwo Ekonomiczne (PTE Oddzia\u0142 Krak\u00f3w) \u2013 from 2024<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cooperation with Business Practice and Business Support Institutions:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cisco Systems Poland Sp. z o.o.<\/li>\n\n\n\n<li>Comarch S.A.<\/li>\n\n\n\n<li>Krak\u00f3w Technology Park (Krakowski Park Technologiczny)<\/li>\n\n\n\n<li>Ma\u0142opolska Centre for Entrepreneurship (Ma\u0142opolskie Centrum Przedsi\u0119biorczo\u015bci)<\/li>\n\n\n\n<li>Foundation of the Krakow University of Economics<\/li>\n\n\n\n<li>Ma\u0142opolska Social Economy Fund Foundation<\/li>\n\n\n\n<li>CTTM Technology Park Sp. z o.o.<\/li>\n\n\n\n<li>Foundation for the Promotion and Accreditation of Economic Programmes<\/li>\n\n\n\n<li>Student Projects Foundation<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research interests:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entrepreneurship and innovation in the economy<\/li>\n\n\n\n<li>Determinants and development strategies of enterprises<\/li>\n\n\n\n<li>Competitiveness of enterprises and the SME sector<\/li>\n\n\n\n<li>The impact of new technologies on the economy<\/li>\n\n\n\n<li>Marketing communication and customer relations<\/li>\n\n\n\n<li>Digital economy and Industry 4.0<\/li>\n\n\n\n<li>FinTech and mobile applications<\/li>\n\n\n\n<li>Digital technologies and e-commerce<\/li>\n\n\n\n<li>Consumer behaviour and generational differences<\/li>\n\n\n\n<li>Investment activities of enterprises<\/li>\n\n\n\n<li>Sectoral, regional and international analyses<\/li>\n\n\n\n<li>European funds and EU cohesion policy<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Courses taught (currently):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contemporary Entrepreneurship<\/li>\n\n\n\n<li>Business Idea Development<\/li>\n\n\n\n<li>Fundamentals of Entrepreneurship<\/li>\n\n\n\n<li>Digital EconomyFinTech and Digital Technologies<\/li>\n\n\n\n<li>European Funds in BusinessTutorials (Multidisciplinary Individual Educational Path \u2013 CUE Honours Programme \u201cWISE\u201d)<\/li>\n\n\n\n<li>Individual Diploma Seminars<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Courses taught (previously):<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-business<\/li>\n\n\n\n<li>Management of Small and Medium-Sized Enterprises<\/li>\n\n\n\n<li>Fundamentals of Entrepreneurship and Innovation<\/li>\n\n\n\n<li>European Union Cohesion PolicyFundamentals of Organization and Management<\/li>\n\n\n\n<li>Development of Management<\/li>\n\n\n\n<li>Entrepreneurship Support Techniques<\/li>\n\n\n\n<li>Pricing Decisions in Small and Medium-Sized Enterprises<\/li>\n<\/ul>\n","protected":false},"featured_media":296,"menu_order":160,"template":"","meta":{"_acf_changed":false,"footnotes":""},"category-employee":[],"class_list":["post-759","employee","type-employee","status-publish","has-post-thumbnail","hentry"],"acf":{"employee__name":"Marcin J.","employee__lastname":"Pi\u0105tkowski","employee__prefix":"dr","employee__sufix":"Assistant Professor","employee__function":"","employee__email":"marcin.piatkowski@uek.krakow.pl","employee__phone":"+48 12 293 53 65","employee__room":"Building B, room 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